We are in the midst of another eCommerce boom, after the pandemic. The eCommerce sales continue to grow overall and 2022 is expected to be the first trillion-dollar year for online sales. In the past two years, eCommerce sales have grown from 13.8% to 19.8%. By 2025, the share is predicted to increase by 24.5%. Thus, it is the time to optimize your store according to customers’ preferences. By following effective steps, you can save your business from getting lost in a sea of websites.
Table of Content
- Decide first who you want to reach
- How can you make your store search engine friendly?
- How can social media help in boosting your business?
- Develop a reputation for exceptional customer service
- How do omnichannel marketing techniques help businesses?
- eCommerce web development company in India focuses on marketing at each step
- Businesses can easily expand across borders
- Learn how customers find your store using analytics
- Make your website mobile-friendly
- Offer Special Discounts with Marketing Automation
- Provide an amazing shopping experience
- Try out Google Shopping.
- Think about content marketing or influencer marketing
- Product reviews might help you gain buyer trust
- Competitive pricing
- Frequently update your inventory
Decide first who you want to reach
Generally, new business owners make the mistake of attracting everyone. It would be wise if you determine your product’s target audience. Once you know the types of consumers who are likely to be interested in your products, you can easily promote your business. You can plan the marketing strategies accordingly to engage your ideal target market.
How can you make your store search engine friendly?
Many clients use SEO rankings to search for your type of business. It is the key to generate traffic. According to HubSpot, 93% of website traffic comes from a search engine, and 75% of consumers only check the first page of search results.
Here are some SEO recommendations for your online business:
- Use the Google Keyword Planner tool to help you find the most relevant keywords for your product.
- Use the alt text in your product photos to help search engines rank images in the image section.
Learning about SEO and keywords might be difficult, especially if you are not tech-savvy. That is why eCommerce solutions that make SEO setup simple are preferable. Built-in SEO features in eCommerce platforms like Shopify and BigCommerce allow you to optimize individual product pages. In addition to leading eCommerce platforms such as Shopify, there are various other leading platforms. If you are wondering about choosing the top eCommerce platform, you can read – choose the best eCommerce platform to grow your business.
How can social media help in boosting your business?
According to the most recent data, customers spend an average of 2 hours and 25 minutes every day on social networking apps. If you want to increase the visibility of your brand, a leading eCommerce web development company can help you in capturing a significant portion of customers’ mindshare.
Advertising your products and business story on social networks such as Facebook, Instagram, and Pinterest will enhance awareness. This will also build brand loyalty among potential customers while also driving relevant traffic to your website. You can also combine your online store with the networks that allow customers to shop your products directly.
Develop a reputation for exceptional customer service
Investing in customer service can be one of the best investments you can make for your company. In an otherwise automated experience, the human aspect can perform wonders by building favourable associations in your clients’ minds.
Your customer service representatives can act as brand ambassadors, collaborating to deliver the finest shopping experience possible, both before and after the sale. The manner your company handles returns and replacements will influence client impression and provide many benefits to your company.
How do omnichannel marketing techniques help businesses?
The phrase “omnichannel” simply refers to the process of integrating all of your marketing efforts. It emphasizes a single, seamless customer experience whether your customer is shopping on a mobile device, a desktop, or a tablet.
While browsing your website on their laptop, your consumer might add a product to their shopping cart. They get distracted and don’t return to your eCommerce site till later, when they’re on their mobile device.
Rather than requiring customers to restart the process, omnichannel marketing helps them to ensure that they may complete their transaction quickly and without having search for products again. Using omnichannel marketing, you may avoid having your customer repeat steps during the purchasing process.
eCommerce web development company in India focuses on marketing at each step
Beginners in eCommerce frequently make the mistake of believing that they can just market their products and people will flock to buy them. Customers go through many stages in the purchasing process, and you must tailor your marketing to each level. Before they spend their hard-earned money, they go through a purchasing funnel. Although there are many different types of buying funnels, the following is a common one (from top to bottom):
- Recognizing the requirement – customer finds whether he/she requires the product
- Gain information – customers look for information related to the product
- Option evaluation – potential customers consider the information they received
- Final decision – the information helps customers to decide to buy the product
- Review for product – after purchasing, customers evaluate the product on diverse terms
Businesses can easily expand across borders
Cross-border eCommerce is exploding, and with more internet connection, buyers from all over the world have easier access to diverse businesses. This can provide you an opportunity to gain recognition in another country. Replicating your present success in other nations might take some time and effort. If at all feasible, sell to your new customers in their native tongue. In this situation, you will notice a better conversion rate.
Learn how customers find your store using analytics
Google Analytics may help you figure out which channels your target clients use the most, so you can focus your marketing efforts there. For example, if a blog article about interior design and decorating drives a lot of traffic to your furniture store, you should produce more material on that subject. Investing in additional Facebook advertising may be worthwhile if your advertisements are converting more sales.
Make sure you perform the following to properly track vendor activity:
- When you set up Google Analytics with your store, use the extended eCommerce tracking function for a wide range of insights on your seller activity.
- To generate data-driven insights on your key buyer groups, you can create a website’s specific conversion rate on Google Analytics.
Make your website mobile-friendly
In recent years, customers have started shopping through mobile. The applications have made it easier to search products online. Analyzing the trend, businesses can use a mobile-friendly eCommerce website or a mobile-responsive store theme. Using a platform that responds well on mobile can save you a lot of time and frustration. Responsive design, easy-to-read typefaces, text formatting, click-to-call functionality, and optimized buttons for touch screens are some of the amazing mobile-friendly elements.
Offer Special Discounts with Marketing Automation
Using upsells and cross-sells in this way is a variation. You can send a series of emails following a transaction. To educate your clients and give after-sales assistance, you can build up email (or message) sequences. These emails could also contain special offers on products that are relevant to that customer.
Marketing automation is especially beneficial when selling products for an event. It can also be used to celebrate customer events such as birthdays and anniversaries. You can programme a series of personalized messages to remind them of the momentous occasion. On such occasions, they can offer a discount or coupon code.
Provide an amazing shopping experience
Online shopping has evolved into a whole new beast, hastening the adoption of revolutionary technologies such as augmented reality, virtual reality, and 360-degree films. It’s all about how you can provide enjoyable experiences for your customers and encourage them to spend time on your online store for reasons other than shopping. Engaging customers with innovative uses of cutting-edge technology will elevate your brand to the top tier, resulting in long-term client loyalty.
Try out Google Shopping
Google Shopping now delivers free ads to merchants. As it’s free, why not use it to help your eCommerce business grow? Google Shopping is a competitive search engine that can help businesses to get the products in front of customers. The best part is that they are also visually appealing. A typical Google Shopping ad features a product image, a price, and the name of your company or store. If your product description matches the search parameters, it will be displayed on top of the list. You will be charged only when customers click on ads on Google shopping.
Think about content marketing or influencer marketing
Content marketing and influencer marketing are two important types of online marketing. Both entail creating useful material that will appeal to your target audience. The primary distinction is that with content marketing, you generate and distribute your own content, whereas with influencer marketing, you pay influencers with large audiences to do it for you. Positive ratings benefit all eCommerce firms, as we’ve witnessed. When influencers are the ones writing the reviews, the impact is amplified.
Product reviews might help you gain buyer trust
Product reviews with social proof help to encourage customers to purchase a product. Customers rely on buyer feedback to determine product quality, therefore product ratings enhance your trust rating. Specify the average rating and number of reviews at the top of the product. The reviews make the products popular among customers. If customers provide feedback, business owners can offer a discount coupon to customers for their next purchase.
Initially, in your eCommerce operations, you will need to figure out product pricing. One of the most important variables in shopping cart abandonment is pricing and additional charges. You can easily convert site visitors into customers if you know how to set prices for your products. The additional expenses involved in purchasing a product from your store can turn down the customers.
Frequently update your inventory
When sales start to pick up, the next thing to keep in mind is keeping the correct amount of inventory on hand. You want to organize inventory so that you can keep product levels at levels that satisfy demand without overbuying, and you’ll need a good inventory management strategy to do so.
- Perform regular counts to locate and stop any shrinkage once your inventory management plan is in place.
- Calculate your inventory carrying cost so you may more effectively plan refilling.
- To gather demand and forecast data for your store, use the built-in analytics of your eCommerce platform.
eCommerce web development company in India can drive traffic to your eCommerce store, improve the customer experience, optimize for conversions, update your inventory, have a strong retention strategy, streamline your fulfilment strategy for speed and cost-effectiveness, and provide top-notch customer service to grow your eCommerce business.
You will need both short- and long-term plans to successfully expand and sustain your eCommerce firm. These include utilizing data, developing marketing strategies, streamlining and optimizing operations, increasing your buyers’ purchasing experience, and focusing on providing exceptional and timely customer service.
Integrating these into your organization without increasing your time and administrative costs might be difficult. It is easier to roll out these changes if you use eCommerce platforms that include built-in features like one-page checkouts, abandoned cart recovery, and third-party connectors.
Author Bio: Nathan Smith is a senior ecommerce website developer by profession at TechnoScore, a leading web and app development company with a global reach. He has sound knowledge of all the latest technologies and trends imperative for delivering cutting-edge mobile applications that stand out.