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How to Create An Effective Website: Top 5 Tips

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Create An Effective WebsiteIf you are ready to create a new website today, you will love the ease and convenience that the site creation journey can accord you. With so many gorgeous templates to choose from and intuitive drag n’ drop features to play with, you will never need to come across any complex coding associated with websites! Before you begin, you should keep in mind that it’s vital to maintain your website’s effectiveness and ensure that it is suitable for your targeted users. Here are the top five tips that will ensure a good start!


Mobile Friendliness is the Key to Greater Effectiveness

Today, it’s highly important that a website can be accessed from various devices that utilize different screen sizes. Simply put, your website is not effective when it’s not mobile friendly. Hence, you will want to learn how to create a website from a responsive layout. When your site is mobile friendly, it will automatically adjust to different screen widths without needing any special input from your visitors.

Ensure that the Main Focus is on Organized Delivery

There is no one-size-fits-all approach in creating effective web design. The elements that you think you have “captured” from the website of a competing business may not work out the same for you. When you build your website, it is best to strike a perfect balance between form and function. This allows you offer the best possible user experience for your potential visitors and deliver a message that resonates well with them.

It always helps you think of your website as a digital guided tour of your office, studio, restaurant, retail store, etc. As the “tour” begins with your website’s home page, your brand message should be portrayed with clarity on entry and the visuals used must draw the right people in. You must allow your visitors to find their way as easily and quickly as possible, so try your best to understand your customers’ potential problems and questions before contemplating on what you want them to do or learn. In addition, it is pertinent that you get rid of unnecessary jargon and only speak the language of the audience.

Reduce the Loading Time of Your Website with These Three Simple Steps

Ineffective websites and their designers wish the old adage “patience is a virtue” could apply online. Ensure that you aren’t like them! The speed of your site’s loading speed matters and it actually affects your organic search rankings. The first step to reducing your site’s loading time is to optimize your images by scaling them appropriately. If you are planning to upload an image that is 2000 x 2000 pixels, scale it down to 200 x 200 pixels. The next step is to enable browser caching so your site can temporarily store data on your visitor’s computer. Lastly, optimize your CSS as it’s the first thing that loads before people see your site. Try compressing your CSS and shave down the size of your files!

A Picture can Speak a Thousand Words

The right images can improve your brand positioning and connect with your target audience effectively. You will want to have high quality professional photos on hand, and you can acquire them by purchasing stock photos or create infographics. You will be surprised to learn how they can be much more effective at communicating than those lengthy written texts.

As you lay out the possible images on the judges’ panel, ensure that you have a well-thought out color palette too as it’s needed to enhance user experience. For instance, you can use contrasting colors for the background and text as it will make reading easier and complementary colors to create harmony and balance. Whatever you do, ensure that your website doesn’t look too cluttered at the end.

Don’t Forget to Include Call-To-Actions (CTAs)

CTAs can be used to clarify what you are offering and your visitors will not need to figure that out on their own. Just by including common calls to action such as “Get a Free Quote” or “Add to Cart”, the overall effectiveness of your website will significantly increase. Just look at other successful service provider or ecommerce websites – they are doing the same thing. If your web page is long, insert a CTA on the bottom of your page. You will receive two thumbs up from many professional web designers.

Well, it’s really that simple. You do not need fancy knick-knacks in your website and sometimes it’s best to opt for a minimalist approach. Try it for yourself today!


Stanislaus Okwor is a Web Designer / Developer based in Lagos - Nigeria. He is the Director at Stanrich Online Technologies. He is knowledgeable in Content management System - Wordpress, Joomla and PHP/MySQL etc

One Comment

  • praneet thakur

    April 2, 2016 at 8:37 pm

    i like your post it is well written i created a new website and searching for SEO optimization tricks and saw your post and it was good as my website is not a Business Website still it gave me knowledge


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