Graphics designing is a very important field that comprises of using texts and graphics to connect with the audiences and is evolving every single day. The most successful websites today are the ones that thoughtfully utilize designs that are based on latest technology and have brilliant design aesthetics. The following are some common mistakes made during the designing of graphics which can be avoided to create such streamlined designs easily.
No consideration for the message
The sole purpose of a design is to deliver a message to the audiences but many a times people tend to overdo things by keeping just the images and the design treatment ideas but forget why it is made in the first place. It is better to be clear about the overall design to deliver a much better product. Think of ideas around the requirement with some concept ideas sketched roughly to understand visually what the client’s message is. It is an additional time and effort but works wonderfully well in the end.
Different fonts are made for different purposes and sometimes many of the typefaces have unreadable attributes that distract people. But standard fonts like Helvetica and Times are so overused that they have fallen in a unusable font category. Fonts should be used keeping the theme in mind. The wrong font can disrupt the design and make it unreadable. Beware of fonts that look good digitally but are useless when they are printed. Embed these fonts or outline them if the goal is to print thus providing a well-defined edge to them.
Unsuitable Image Resolution
Image resolutions are very important to be considered and should not be kept too high or too low. High resolution images are good for websites that don’t need printing. A good resolution for images to start with can be between 300 to 400 pixels per inch. Low resolution artwork should not be considered for printing as the quality dips down and looks unprofessional. Also do not enlarge low resolution images to avoid pixilation.
Under or Over Utilization Negative Space
The empty white space that stays around the design elements is known as the negative space and is prevalent across all elements like fonts, logos, paragraphs, images, etc. If the negative space is very less the whole page will start looking like a mess with crowding of all the elements. But if the negative space is way too much, say 75% or more it starts looking empty and unprofessional. Many designers do not consider negative space while designing the elements and thus can have an unwanted effect on the final design due to it.
Unclear design hierarchy
Viewers who visit the pages will always follow what the designer wants to show using the visual or design hierarchy. That is why it is very important to keep the elements in priority to deliver the more important message to client. A jumbled hierarchy will only create confusion in the minds of visitors. ‘Call to action’ of your design should be large and visible. The white space should be thoughtfully utilized to provide important information to the users that they can imbibe.
Avoid Tangent Creation
Tangents is something that appears when edges of forms are placed very close to each other and they touch or align. This gives a visual misinterpretation to the user where they cannot decipher the illusion of depth. This will also cause a visual strain to the design where the elements will be seen as almost touching each other and viewers will have a hard time focusing on one particular element. Some designs can incorporate Tangents using arrows but generally these should be avoided.
Perform SEO in Images
Do not simply keep adding images to your website with default name and titles but pay attention to their title. Images in the search engine results utilize this title information and a proper SEO will help to make it search engine friendly. Add description of the image or keyword in the title and name them with relation to what it is rather than some letters and numbers.
Link the Graphics Instead of Embedding
The graphics that are carried in the publication should be linked instead of stored in it. This will decrease the file size to ensure the saves are faster and reduces the chances of getting the graphics corrupted. If there are any issues with the graphics it will let the design staff solve the issue easily if you send across the native format file of the included graphics along.
The above graphic design mistakes if avoided can very well help you create strikingly smart designs that will bring your client a lot of success.
I’m Ramya Raju, a freelance writer/web designer from India. I have an experience of about 8 years in content writing and have worked for top blogs and websites. I’m generally an extrovert; I like photography, anthropology and traveling to different countries to learn the culture and living of the local inhabitants.
Contact: Ramya Raju E-mail id: email@example.com