Once upon a time, it used to take nearly two days to get a response from someone. I remember posting my scraps (known as posts) and waiting eagerly for people to respond.
What was once okay – a two-day break is now considered as living in a cave. Forget two days if you shut your phone for three hours, the amount of social media updates you’ll miss is unimaginable.
Social media is something that always keeps people connected. For both personal and professional use, social media can help individuals and businesses grow at an exponential rate.
But sadly, not many people know how to make the most of their social media profiles. There are tons of social media networks out there, and to be in tune with the world, you need to stay active on social media.
Here are some tips that can make
1. One platform at a time
If you try to catch two rabbits, you won’t even catch one.
Be it business or personal, and you need to take things forward one step at a time—no need to rush on every platform at once just because everyone is doing it.
You cannot compare your work-in-progress with someone stable.
You just need 10 minutes to work on your profile each day. The logical thing to do is to invest in one platform.
Pick the one platform, and invest all your energy, resources in understanding that platform. If you want to start with Facebook, that’s what you need to focus on.
Give time to in page creation, maintaining the page, and even analyzing the results. Next, for awareness and feedback, you can use Twitter. Listen to what customers are saying about you or your brand.
If you think that there are problems in time management, try social media scheduling tools to save your time, energy, and resources.
This implies that you need proper branding on your social media platform you use.
What you need is engagement? You must ask questions, analyze the reply, and do everything that you can do to satisfy the customer.
For those who are already doing good on social media, you must try out more than one platform.
At the start, you can begin with one platform. Develop processes so that it gets easy for you to manage the platform.
2. Be a real person
When you are on social media, it is your representation of your personality. If you are running the profile as a brand, you must treat it as a personality.
Whatever you do will reflect your personality. So, you must post things that are related to your brand values.
When you start posting daily on your social media profiles, people will connect with you and relate to your problems like a real person. And this is the moment where you can help them in solving a problem.
- Forget Followers, build relationships
It’s an endless debate about whether to measure the follower count or the level of engagement to calculate the brand value.
It is necessary to focus on 100 regular followers rather than 10,000 real followers.
This means that leaving ‘social’ out of social media is not an option anymore. Being social means building relationships.
This means building a strong bond with the customers.
When you start interacting with the customer as a friend, your tone, your communication will change, and this is where the magic will begin to happen.
The moment demands to engage the audience with content. When you start creating content for the audience rather than the search engine, things will change.
If you don’t have a clue on how to build a relationship, then start doing these things on your social media.
To engage people, you need to ask a lot of questions. When people find something interesting, this is where they will start answering and engaging with your brand.
When a visitor or a customer leaves feedback on your social media page, you must respond to them. Be it good or bad, and you must comfort the visitor at all costs.
3. Stop Selling and Start Helping
Gary V, in his fantastic book, ‘Jab, Jab, Jab, Right Hook,’ talks about ‘Sharing something with your audience before you can ask for a favor.’ This means that whenever you are willing to engage your audience, or you want them to subscribe to your blog/website. You need to give them a reason to do so.
Say, you are a digital marketing company. And to get their attention, you need to give them a free eBook related to digital marketing or the latest trends in the market. When you give a book, it will be treated as a kind gesture from your side. And this is when the visitor will start trusting you as a person, as a brand.
Every day, you need to give something away. Something that can help another person. This will strengthen your overall bond with the other person.
Final Thoughts
When you start posting on social media, people will start creating a view about you.
If you start helpfully, people will treat you with respect. And when you start helping them each day, it will build your authority over them.
Instead of just talking to you or engaging with you, they’ll try to get as much knowledge from you as they can.
By posting daily on social media, it is your chance to create a win-win situation for both yourself and the visitor.
You are sharing whatever you know, and they are getting a solution to their problems. And whom do you think they’ll contact when they face a challenge?
Since you’ll become the authority, so whatever you do on social media will be treated with respect and care. That’s why you must do things in a friendly manner. To help people in need is an irreplaceable feeling, and social media is the best place to begin.
