SEO, the abbreviation for Search Engine Optimization, is technically a process which affects the visibility of websites or web pages in the results of a search engine. A website ranking higher in the search engine results is likely to have more visitors than lower ranking websites. Thus, SEO trends must be taken into consideration while building a website in order to get more number of visitors.
The SEO Trends for 2015
You must have heard the phrase “the only thing that is constant is change”. Well this thing holds true for digital marketing too. Have a look at the new SEO methods 2015.
In today’s era, mobile has become a necessity of life. People use it for calling, messaging, playing games and even surfing the internet. Keeping this mind, the algorithms have been drastically modified and updated to favour the mobile friendly websites. According to a research, mobile searches have exceeded the desktop searches in January 2015. The count of mobile searches is expected to reach 50 billion. Thus, it has become very important to create websites which provide pleasant mobile user experience.
Luckily, there are some tools available through which you can check if your website is mobile friendly or not. If it is not, then you are likely to lose around 30% of the search traffic. So start working on it.
Proper Online Security Measures
If you run a website that manages online payments or personal information of the customers or both but lack proper security measures, then you are in trouble. According to the new SEO methods 2015, it has become very important to have proper security measures to protect the personal information of your customers. If your website fails to do so, then it might be ranked lower. All Content Management Systems (CMS) will be having some kind of validation scheme to ensure that your website has all the necessary security measures. Talk to your support team and gather knowledge about the security tactics being used on your website and if it completely safeguards the personal information of the customers or not.
The updated algorithm surely gives more importance to original content, but, along with that it has also begun to give importance to social signals. A quality content with more social shares is definitely going to take your website or webpage higher in the search engine ranking.
Yeah, it is true. The latest SEO trends also give a lot of importance to the content. In fact, the focus on content has increased. It is very important to write engaging but quality content that is relevant to your keywords as well as the audience.
Visual based SEO
Along with the quality content, visual media element have also become very important as per the new trends of SEO. Thus, you must include graphics, images and videos in your content as web pages with visual elements are given priority over those with only text.
Follow the new SEO trends and improve your search engine ranking.