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8 Steps to Grow Your Website Traffic

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8 Steps to Grow Your Website Traffic

Increasing website traffic is not always possible overnight with a viral post or video. Optimizing your website, offering unique content, and building a positive reputation are all essential elements involved in creating a successful high-traffic website. Knowing how to strategically grow your website traffic is optimal for any size business whether you are managing a large corporation or a brand new startup.

Use a CMS Such as WordPress

Using a CMS (Content Management System) with a new website is highly recommended, especially if you are unfamiliar with coding and programming yourself. A CMS such as WordPress helps to better optimize websites with proper titles, meta tags, keywords, and headings. With a CMS solution such as WordPress, download hundreds of plugins for optimization features that are easily accessed using an administrative panel provided by WordPress.

Choose a Mobile-Friendly and Responsive Website Layout

Implement a responsive and mobile-friendly website to avoid alienating half of your prospective visitors. A website layout that is not responsive may not load properly on various smartphones, tablets, and other electronic devices. Always verify that the layout you choose for your website is also mobile-friendly, loading properly on both Android and iOS smartphone devices. Mobile browsing and online shopping have become much more popular in the past decade, which is why it is imperative to launch your website only after verifying that it loads properly on devices with a variety of screen sizes and browser programs.

Optimize Your Website’s SEO

Optimizing your website’s SEO (search engine optimization) is essential to boost your URL’s rankings within top search engines such as Google, DuckDuckGo, Yahoo!, and Bing. For more information on how to better optimize your website with a few tips and tricks, click here.

Create a Presence on Social Media

Create a presence on social media to help promote your website or the brand you represent. Users search for information on a brand or business they are interested in by utilizing social media. Without a social media presence, your business is much less likely to gain the trust and loyalty of those who have a genuine interest in learning more about your website.

Choose the same social media name that reflects the name of your website on all platforms you choose to use. Some of the most popular social media platforms to register your website’s name on include Facebook, Instagram, Twitter, and Pinterest.

Use your website’s logo and brand colors across all of the social network platforms you use. Using the same aesthetic across all platforms is a way to build trust and a professional reputation with your website’s online presence.

Create a posting schedule and avoid going days, weeks, or even months without sharing new updates. Remain active on social media to maximize your online exposure and visibility.

Use Social Media Ad Platforms for A/B Testing

Social media ad platform services such as Facebook Ads are ideal when launching ad campaigns for a new website. With solutions such as Facebook Ads, avoid overspending with each individual campaign you launch by setting a maximum spending amount. Hone in on the target audience and demographics you want to reach with services such as Facebook Ads.

Implement A/B testing with each campaign you launch to gain valuable insight into the wants and needs of your intended audience. Gather and collect the data you receive from each individual campaign you launch using Facebook Ads. Organize the information to learn more about your most engaged audience and the type of individuals and prospective visitors you are appealing to with your ads. Consider which campaigns perform the best to optimize future campaigns on the platform even more.

Create the Right Content

Creating the right content is one of the most important elements of a successful website. Content is still king among marketers and advertisers who work both online and off. Without unique, interesting, and engaging content your visitors are more likely to become bored with your website or forget it altogether.

Research trendy keywords or phrases that are most relevant to your website and its purpose using tools such as Google Trends. Promote featured pieces of content you have written with Facebook Ads and A/B testing to learn which area of focus drives the most traffic to your website while garnering you new followers.

Increase Engagement on Your Social Media Pages

Engagement plays a major role in developing a successful website. Increasing the engagement on your social media pages is possible by asking for input, feedback, and opinions directly from your followers. Showcase transparency by responding directly to users on your social media pages to gain trust and loyalty.

Host contests and giveaways to attract new followers while increasing the number of likes and shares your content receives from participants. Give freebies and exclusive discounts to followers and newsletter subscribers to keep prospective shoppers coming back to your website for updates, more content, and new product releases. With platforms such as Facebook, track your page analytics to determine which type of content or update drives the most traffic to your website.

Collect, Organize, and Compare Analytics

Use tools such as Google Analytics, Facebook Ads, and even statistics made available by the host of your website to collect, organize, and compare useful data you receive from your followers and visitors. Learning how to read, interpret, and analyze traffic reports help tremendously when developing new marketing strategies, launching new products, or creating refreshing content that is sure to go viral among your followers.

Checking analytic report data is highly recommended at least once a day to discover your visitors’ preferences when browsing your website or social media platforms. Analytic reports also provide more information about the overall navigation of your website and the number of pages each visitor browses. Study your website’s bounce rate (the percentage of users who leave your website upon visiting your home page for the first time) to make appropriate changes that help to boost user retention.

While growing website traffic is not an endeavor that is easily accomplished, it is possible with the proper strategies and optimization techniques. With the right tools and a complete understanding of your audience, drastically increase the number of visitors and page views your website receives.

Stanislaus Okwor is a Web Designer / Developer based in Lagos - Nigeria. He is the Director at Stanrich Online Technologies. He is knowledgeable in Content management System - Wordpress, Joomla and PHP/MySQL etc

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