Being a small business, is often not feasible to spend a lot on your website budget but in this modern online world, not being online means you will be running behind. But it’s not impossible to compete with companies with huge budgets and to get their level bells and whistles. But it’s not difficult to get a professional working website with a not so expensive setup with the use of WordPress. WordPress is a free platform that will help you to create exceptional websites to build up your small business.
1) Easy To Install And Setup
Setting up a website can be bewildering task and many small business owners tend to avoid it due the time and setup that will take in order to setup the website. But with in best WordPress development it can be done in three simple steps.
First you will need to make an account with a web host. Then you will have to purchase a domain name through the web host. Finally, you will have to log in to your hosting control panel and install the WordPress software in your hosting account.
Some hosting companies already have WordPress available in their cPanel. Configuring WordPress is also quite easy as it does not need any technological knowledge to be handles. It can easily be done through the admin panel. Though you might need to know to know a few technical terms. Once installed and configured you can select your theme and build your website.
2) Can Be Used For Any Business
WordPress is quite a versatile platform. As many businesses just need a website to display their name, contact number and a little information about their work, which can easily be built with just the standard WordPress services. They also have a wide range of specialist templates for businesses to use and can be used to build fully functional online shops or paid membership sites. They almost have a plugin for every business possible for free.
3) Ability To Use Your Website As A Blog
Sometimes companies don’t understand the importance of having a blog. It is easiest and simplest way to make your content reach the people through a more personal channel. But it can become quite the hassle to have a separate site and a blog. WordPress lets you solve this problem by letting you use the same website to blog and act as your website. WordPress is really easy to operate and lets you add new pages in just the matter of a few seconds. You can keep your customers updated from one place only.
4) Safety And Security
Wit the increasing number of cybercrimes, it becomes essential to have a website that provides safety and security. Although even WordPress cannot 100% impregnable, it still has a lot of advantages that will help you get an edge over the hackers. They have a dedicated team of developers that are regularly bringing updates which usually are not vulnerable. If by any chance they are, then the issues are quickly solved. All the updates are automatic and you won’t need to do anything. As time progresses its features will only enhance their quality.
5) Open Source
Having an open source enables the developers to contribute to WordPress’ software in the form of themes, plugins and updates. This is really helpful as the system in constantly improving and you don’t have to pay one cent in order to avail these facilities. Quite a win-win situation.
6) Seo Friendly
Search Engine Optimization (SEO) means strategies to increase the appearance of your website on search engines like Yahoo and Google (Mostly Google). Although optimizing and mastering in SEO through WordPress might require a bit of investment of your time. But the investment will work miraculously for your website especially if you’re a small business it can really help you in increasing sales. It has a Yoast SEO plugin designed to do just that. It ranks your content and gives step by step instructions to improve places where you might be lacking behind. Many of the things needed to be good SEO are already built into the platform without even the need of adding any Plugins. Many plugins provide premade solutions to SEO problems one might face.
7) Wide Range Of Free Plugins To Extend Functionality
Plugins are basically small pieces of software that extend the functionality of WordPress. So if you need something that is not already included in the basic default software of WordPress, it can be added in the form of plugins. Currently WordPress has around 49,000 plugins and the number keeps on increasing every day. They have covered almost everything you can envision to do with your website. In fact, there are also plugins for plugins. They can perform business related functions to sending emails, marketing, analytics and even perform sales functions.
8) Dedicated Hosting
The choice you make in web host and hosting package will hold quite an important place when it comes to running your website on WordPress. Some hosts’ servers don’t have the ability to make the best use of WordPress and will not let you use all the little quirks that it offers.
Getting a dedicated WordPress hosting package will allow you to configure your website in the correct way and ensure top level performance. It also ensures less vulnerability of your website and will also load faster and SEO will also be at its best.
9) Easy Coding
Being a small business, it is not wise to hire a professional web developer to create a website which is so complicated that no other person could manage. It’s good till you don’t need to make any changes to your website ever again, which usually does not happen.
Coding of WordPress is really simple and you will not need a pro to manage the website for you, and it also is really easy to make changes to the website as and when you want to. Also it also becomes easier to fix any problems that pops us while working.
