Design is a crucial factor of every e-commerce website. There’s no point in spending thousands of dollars on marketing if your website doesn’t have the potential to captivate your audience. An e-commerce website should have an appealing design which encourages the customer to complete the purchase.
It is worth noting that a poor design is a threat to the user experience, and can also damage the overall sales of an e-commerce website. E-commerce websites which have a poor design usually experience lower conversion rates because they fail to keep the user hooked. This is the reason why it is extremely imperative for e-commerce websites to offer an appealing design to the customers.
Here we have mentioned a couple of e-commerce designing tips which will improve the overall website appearance and can help you generate higher ROI through improved sales.
Note: While designing an e-commerce website, the e-commerce platform that you choose plays a vital role in deciding the future of your business. There is a wide range of e-commerce platforms and each one is designed to cater to different requirements of different businesses. It is highly imperative that you pick the right e-commerce platform for your business.
Keep It Simple
If you think having too many elements on your website is a great way to attract customers, you’re wrong. While designing an e-commerce website, make sure to keep the design as simple as possible.
Adding a number of elements can damage the user-experience, which can eventually cost you one potential customer. While adding any element to your website, make sure to ask yourself one question, “Is it really necessary or will it damage the user’s shopping experience?”
If there’s even a 1% chance of user-experience getting damaged, there’s no point in adding the particular element to your website. Moreover, you should also remove any unnecessary information from the website. Customers don’t want to read cheesy marketing lines so do not tend to add them.
Focus on Your Customers
Here’s the thing.
You’re designing the website for your customers, not for yourself. So, no matter how appealing your website looks, if it fails to attract customers, it won’t improve your conversions. Therefore, always make sure to keep users in mind while designing every single element of the website, be it the “Add to Cart” button or even the shopping cart itself.
It is also a good practice to research the market and analyze your target audience prior to starting with the designing itself. This will help you integrate the most suitable items which meets the user expectations.
When it comes to turning a visitor into customer, every single detail matters. So, make sure that each element of your e-commerce website is designed to match user expectations.
Use a Dedicate “Buy Now” Button
When it comes to e-commerce websites, there are usually two types of customers. One who don’t know what they want to buy and therefore keep on adding items to their cart. The others, however, know the exact item they want and do not want to explore the other pages of the website.
For the latter category, your website must offer a “Buy Now” button so that they can directly jump to the checkout process. This will save the customer’s time and they’re most likely to return to your store in the future as well.
Add a Search Bar
A search bar is an integral part of an e-commerce website. The customers who already have a product in their mind don’t want to scroll through endless product pages to find their particular item.
In such a scenario, if your website has a dedicated search bar, the user can easily type in the product name and directly go to the product page. This will save customers from the hassle of scrolling through different product pages and enhance their shopping experience, thereby improving overall sales.
The navigation menu contains the links to all the web pages on your website. This makes it easy for the customers to navigate through different web pages without any hassle. The navigation menu should be displayed across every web page so that customers can jump to any page any time they want. The menu bar can either be displayed in horizontally (at the top of the web page) or vertically (in the left corner of the web page).
It is also important to understand that too much information within the navigation menu can make things complicated. So, in case your website has several number of product categories, make sure to add dropdown menus so that the navigation menu offers a smooth navigation.
Avoid Unnecessary Pop Ups
The one thing that severely damages the user-experience are the unexpected pop ups. No one likes their shopping experience to be interrupted by a “Join Newsletter” pop up. So, avoid adding unnecessary pop ups.
In case you want customers to join your newsletter, you can add the sign up form either at the end of the web pages ask the customer to be a part of the community once they have completed the purchase. This way you’ll get customer emails for your newsletters without damaging the shopping experience at all.
Add a View Cart Button
Your customers should be able to go to the shopping cart from every web page. Therefore, it is important to add a static view cart button. Clicking the button will redirect the customer to the shopping cart from where he can either complete the purchase or go back to exploring the product pages.
It is also important that the button should be present at such a position from where it is visible all the time. Make sure to use vibrant colors to design the button icon so that it can easily grab customer’s attention. This will increase your website’s conversion rates, thereby increasing the overall ROI.
Wrapping Things Up
E-commerce website’s design plays a significant role in improving the website’s sales by attracting more customers. The above mentioned seven designing tips will help you improve the online sales of your e-commerce website, thereby increasing the overall ROI.
In case you are just starting out with your e-commerce website, we recommend consulting professional ecommerce developers. These developers have the desired technical expertise and can guide you with the right ecommerce designing strategies to build customer-centric and appealing online stores.
Sunit Panwar is chief technology officer at RV Technologies. He is very passionate about implementing new technologies while developing innovative web and app development projects. He constantly looks forward to various interesting ideas and ways to implement them with advanced functionalities. He keeps on inspiring the developers with new functionalities, ideas as well as tools.