A lot of law firms want to create a solid online presence that will help them generate more clients. But sometimes, they don’t know what cost-effective strategies to employ.
A website for your business is a “must-have” and not just a “nice-to-have” element of being in business. An excellent web development company helps develop professional looking websites that will keep your website visitors engaged. However, once a website is already set up, a lot will ask, where do I go from here?
Remember that every firm is different, and there is no one size fits all strategy when it comes to establishing a strong website presence.
In this post, we’re going to talk about how you can thrive in a highly competitive online market by allocating your efforts in the following ways:
Personalize Your Brand
Some sites would let users customize the content on the firm’s site. That way, during the next upcoming visits, you will be greeted by name and even skip the introductory pages of a website.
This functionality is crucial especially if you have a firm that has huge practice areas or several industries that you want to focus on.
Craft an Informative Content
According to AmazeLaw, “A common mistake a lot of lawyers commit is to create a large number of false data about themselves so that they can attract potential clients. However, the truth would eventually come out, and a bad rating would tarnish one’s reputation.”
In some way, you’re managing your client’s idea of your work. It’s not just about your website. Each information that you put out will be read by clients, to ensure that you get the best of it.
Create substantive content on your site. Before you launch, you must at least have a basic structural content on your website. This includes your homepage, attorney bio, about us page, and other relevant practice area pages.
As soon as you launch your site, you can then consider adding resources on your other pages.
Participate in Blogging
Blogging is an excellent way to create more successful backlinks on your site.
A user that goes over the blog you’ve written would gain a deeper insight into your firm. It provides a platform to present your ideas, helping attract prospective clients. Not to mention, it also portrays a great level of literacy and intellect.
Moreover, not having a strong online networking presence is similar to not having a website. Web-based networking improves your legitimacy online.
For instance, LinkedIn and Facebook are two powerful social media platforms that will help keep your readers stay educated through recent updates and news.
Maximize On-Page SEO
A lot of firms don’t understand the importance of on-page SEO. They don’t even know that they can implement it on their website. However, that shouldn’t be the case.
If you’re on WordPress (or something similar to that), on-page SEO is simple.
If you have a site that’s already up and running, there are a few things that you need to take into consideration. While at this point it’s too late to change URLs, and you don’t have the technical ability to speed up your site, make sure that you’re using the proper keywords in the meta description and title tags.
Provide Social Proof
Social proof is a crucial component for the online reputation of law firms. It’s so important that clients, prospects, and referral sources will use social proof to confirm whether you’re legitimate and if you can cater to their needs.
People will use social proof to verify your experience and credentials, especially if they’re unfamiliar with you. If handled properly, this can work to your advantage.
So, let’s say that you won a case. Ask a client to give a review on your website and then have him rate your service.
A lot of people take into consideration these online reviews, before deciding to eventually hire you.
You can also create personalized case studies that have interesting imagery and facts that would compel people to read them. Don’t forget to inject the “story” aspect as this is what hooks readers. They want to know all about your previous clients’ success stories.
Take Advantage of Social Media Platforms
A lot of people still think of social media as a place to share news and photos to our friends and family.
However, with the rapid growth of social media, there’s plenty of room for law firms to leave their mark as well. Engaging with your audience on social media helps build your brand, and keeping your firm on top of people’s minds whenever they need your services.
The social media platform that you’ll be using the most lies on the focus of your firm’s services.
For instance, if you’re handling tax law for business, then you should probably focus on LinkedIn. If it’s bankruptcy, then Facebook is the more ideal platform.
Find the best social media channels that work best for your firm and focus on that. Establish your presence on a single platform first before deciding to move on with others.
Remember that social media takes time. So, it’s better to do well on a single platform first. Don’t run the risk of spreading yourself too thin.
Over to You
In today’s highly competitive digital landscape, it’s crucial for law firms to have a solid online presence. Law firms that have to build steady online access over the years have a greater chance of contacting more clients online. It enables your firm to be found by people who look for lawyers in their vicinity.
But building a solid online presence is a battle for every law firm. While every firm is different, applying these tips will gradually boost your online presence, and helping you gain more clients over time.