Working with a Graphic Designer to Come Up With Engaging Content Design Concepts for Digital Signage
Having great content is one of the most important components of a digital signage system. There is a lot to consider when designing a message that will be viewed by a targeted audience. Most people can develop appropriate content depending on the urgency and critical nature of the objective at hand.
However, in a busy business environment, the skills of specialized companies like fourwindsinteractive are employed to take care of the whole process with very little input from the customer or client, if that is what it will take.
However, if you are a small business set-up and want or need to be more hands on with a digital signage message that is crucial to your business, you will need to know what it takes to be effective.
Graphical considerations when creating effective digital signage
You should have in mind some of the concepts mentioned below in order to create, develop or participate in creating an effective digital signage message.
The central message should stand out
Graphic design techniques such as contrast and typography should be employed to ensure that the central message is the focus of the whole tableau. Secondary messages such as scrolling feeds can be incorporated but not at the expense of the central message.
Incorporate different content
Since people have busy lifestyles, incorporating secondary messages that offer relevant but contrasting content can call attention to your message. For example, having a digital signage video of a corporate event but at the same time having real-time unobtrusive news feed scrolling at the bottom of the screen.
Messages should be clear and concise
Once the objective of the digital signage has been identified and crystallized, it should be expressed in a simple, clear and concise manner. This will allow easier and quicker absorption of the message by the intended audience.
More often than not, the audience can only pay a few seconds of attention to a signage and if a message is too cluttered and busy, the viewer will not have enough time to decipher the message.
If you are going to use images, you should use high quality and high definition images because they are more attractive and easier on the eye. It is also important to note that, the image that you use should be able to support any text message that you have on the tableau.
Choosing and working with a graphic designer and graphic design firm
If you already have an idea that you wish to implement, or if you want to use the expertise of a graphic designer or design firm, then it will be important to know how to engage and work with a designer or design firm. The following considerations will be important to do so.
- Consider several different candidates and look through their portfolios
Most graphic artists and graphic design firms have a portfolio of their past work that you can use to gauge if they will meet your specific needs.
- Effectively communicate and plan your needs and the project objectives
- Have a contractual agreement to cover the scope, costs, nature of the relationship, IP rights, time of delivery, etc.