With the digital boom and technological advancements, the business landscape has undergone a huge change! Most businesses today happen in the virtual space. Or even if a company has a retail store, it’s essential for the brand to establish its online presence. Customers today are cyber-savvy. They continuously research the internet to find answers to their queries. Hence, the decision to browse through a website and opt-in for its products/service happens online. And SEO has a vital role to play here.
Known as Search Engine Optimization (SEO) the process helps companies to gain online visibility, increased brand awareness and recall leading to better sales and profits. It translates to increased customer goodwill and delight. Naturally, resulting in business expansion and growth! Over the years many start-ups as well as established companies, look upon SEO as an essential building block to the success of their business growth and development.
The marketer’s perspective
The modern-day marketers today are aware that they probably will have to concentrate on uncountable things at a go. And it includes aspects like:
- Designing an email marketing strategy
- Preparing an eBook
- Sorting out the paid advertising
- Evaluating Whitepapers
- Arranging interesting webinars
- Managing blog posts
All these activities are essential. Do you want to grow your business? If yes then you need to focus on activities that ensure the best business expansion benefits. It helps you to increase your profits that in turn justify the ROI you’re about to experience.
Today, SEO counts as one of the core leverage activities that you can engage in. SEO always acts in your favor. Think about just a single blog post you have, and that’s ranking top in Google, for the broad set of keywords you’ve chosen! Can you estimate how it will help your company? It will add in several visitors to your website on a monthly basis. Your organic web traffic maximizes through effective SEO strategy.
Do you have the remaining sales channel in the right place? If yes, then the increased visitors can be summed as a valuable ROI. Do you want to grow your business and enjoy high SEO rankings? If yes, then you can apply the smart SEO strategies, such as the ones discussed below. Additionally, if you want professional assistance, then you can reach out to names like Webmetrix Group SEO and others, to know more.
- Keep on enhancing what’s working in your favor
One of the most popular ways to ensure that your content stands out is much different than reinventing the wheel. Instead, for that that you need to establish an improved version of what is already acting well for you and in your favor. Are you all set to develop 10x content pieces right from the search! So keep a tab on the videos and posts that are doing very well. For instance, you could be willing to curate an article for a brand new marketing blog concerning the Facebook ads. However, you need to approach this with a tad bit of caution.
Start by conducting a quick research to know more on the blog posts about the Facebook ads that are known for generating a high degree of backlinks. Today, you have a useful way to get this done. Browse into Google, key in a broad search term and check out the rank that’s closer to the top. After that, you can select one of the successful content and start building on the same. Are you wondering how to do this? Increase the length of the post. You can add in relevant points and use essential perspectives of experts to increase the length. Make sure that you increase the length using quality inputs.
Most importantly, your content shouldn’t appear forced in any way. It should under all circumstances read well. The other way you can approach the same is by transforming your content into something that’s visually stunning. Posts, where you’ve worked in the content build up; have decidedly fewer chances to make your content fail.
2. Go ahead and link with smart and popular influencers
Do you want a specific online post of yours to rank high in the search engine results? Do you also wish many eminent people should be supporting it? You can take the names of the industry’s influencers before you make the most. It will help you become visible to the influencers. It also helps you to have access to a great networking source as well.
Furthermore, when a particular person sees that his/her name gets a mention in an online space, they are eager to share the same in their social media profiles. The industry influencers have a massive customer base and increased fans. It translates to expanded organic traffic to your site.
You can send an email to the apt influencer, that how his/her intervention can result in your content going viral. Experts suggest that when you follow the correct approach, you can attain an 88% response rate amongst the best industry influencers.
3. You can link that content having a low rank to high-rank content
You must be having pages and posts in blogs or websites that they perform excellently. Additionally, some posts and pages are present in Page 3 and 4. What is frustrating for an expert marketer is that a few of the web content with a low rank might have generated some of the best topics including accurate data and insightful perspectives. It is essential that these average posts should give a minimal push. It can take place in the form of a share from one influencer. Furthermore, generation of many backlinks can also do the trick. All this might make your post go viral and also make it rank high on the SERPs.
4. Write content that’s emotionally engaging
There’s no denying that content is king! Good quality content supported with vital demonstrations and essential resources will engage your customers much more than generic content. It will also help the marketers to connect back to their audience in a fruitful way. From attracting new customers to loyal readers, the gains are many.
Do you understand the deepest fears, hopes and the dreams of people who comprise the market? The moment you have an in-depth understanding of which, you can create compelling blog posts that address client queries and resonate with them in an evolved manner.
Usually, the salespeople showcase fears and hopes concerning their job at hand. For instance, they at times are nervous about getting tagged as sleazy or sales-y in their approach to selling a product or service. What helps salespeople is the content pitch. It gets created in an emotionally attractive manner that sets right with the audience at large. Good content has a long way to go when it comes to maximizing a website’s online business growth.
5. Make use of useful keyword research to understand the demand
It is yet another essential SEO clause that helps to expand online business. Writing long-form content on an end-to-end basis is not an easy task. Hence, before you even start to attempt this uphill task, it’s essential to make sure that you are preparing, that your customers are searching.
Are you thinking how to go about it? One of the simplest ways is to start using the Google AdWords as well as Keyword Planner. When you use this, you can easily have access to people who are searching for a specific keyword. Additionally, you can also discover all the other allied keywords, on which you can base all your posts and blogs. There’s yet another way to analyze the search result outcome for a chosen topic. It’s Google Trends that helps you to discover search trends over a span of time and look keywords. You can then decide whether you would pursue these keywords.
When you generate, interesting, long-form content ensure that you use those keywords that possess a high search volume. It will help writers to come up with more compelling posts. Furthermore, it will also help to make it simpler for your posts and articles to rank high on the search engines. Moreover, you can generate a vast amount of traffic on your website, which helps customers know about your site. And this gradually increases the chances of your online business locally as well as globally.
Often people argue that they can carry on with their online business, without concentrating on SEO. The answer might be yes, but the business might miss out on essential benefits that only SEO provides. The digital market today is a highly competitive one. New brands are entering the market almost every day. Hence, online competition is always growing, and companies need to make sure they put their best foot forward to make increased sales and gain increased brand recall value. SEO presents a tool-kit of effective strategies that help companies to maximize their online presence and fruitfully cater to their customers. Progressive business and entrepreneurs, consider SEO as an essential aspect for business growth.