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Mobile Application

Improve Your App Engagement with Best Tactics

Improve Your App Engagement with Best Tactics

In recent times, we have experienced a huge shift of focus on App Engagement and User Retention techniques rather than just User Acquisition ones, and rightly so. With changing time, marketing goals and targets of mobile applications have evolved and they are not just looking to create and increase their user base but to create […]

Micro Apps: How Are They Beneficial for Your Business?

Micro Apps: How Are They Beneficial for Your Business?

Do you know what a micro app is? What purpose does it serve? Or how it can help your business? You may think that you don’t know much about micro apps, but you have interacted with the one. Consider Facebook Messenger. It is a micro app. It does one particular thing: permits live chat between […]