Online technology is rapidly growing. The online shopping trends too, change daily. Thus, the e-commerce domain today is in an ongoing adaptation state, making brands confused about their future course of actions. It is crucial for e-commerce sites to function stably. Hence, they should be able to anticipate market changes using apt data insights, which necessitate a need for an efficient e-commerce analytics tool.
Understanding E-commerce Analytics
E-commerce analytics indicates a set of a tool designed for evaluating bulk data to arrive at actionable insights. Since this is on a virtual domain, e-commerce usually gives rise to complex and compact datasets, specifically associated with client behavior. Digital marketing experts reveal that the year 2017 created large data than what was built in the last 5000 years. Today, there are large data to calculate, parse and evaluate. Hence, using the appropriate-commerce analytics tool will offer critical insights that will help brands to perform better or you can take help from top digital marketing firm.
Do you aim to have more targeted traffic in your e-commerce site from search engines? For this, you ought to analyze the SEO reports. It is where Google Analytics comes to use and can help e-commerce sites to boost their ranking. Here’s how Google Analytics can perform as the best e-commerce analytics tool for online stores.
1. By Tracking Demographics and your Visitors Interests
Want to get all data about the interests, age, and gender of your website visitors? Collecting this data will enable you to offer apt content in your e-commerce site. You can also design products based on this data. Delve deep into the interest and demographic report to recognize the high-value consumers.
For instance, in your e-commerce store, you will want to recognize the customer types along with the most significant conversion rate and revenue. You will also want to spot the visitor types that promise most engagement.
The moment you identify the high-value user group, you will be in a place to target it! That means you can dedicate your remarketing and marketing campaigns to this group for increased ROI and conversions. However, before getting this data ensures that your website allows this data tracking.
2. Opt-in for Google AMP tracking
The AMP tracking provides quick browsing experience for the mobile users that land upon your website from Google. Research highlights 90% publishers opting for AMP experiences increased click-through rates. Also, 80% of publishers have received maximized views from AMP.
Are you a publisher? Do you want to generate increased organic traffic to your website? Then using Google AMP is a smart call. Want to evaluate your AMP page interactions? For this, you must opt-in for Google Analytics tracking.
However, to set up Google Analytics tracking on the Google AMP pages might be complicated as you ought to change the tracking code manually! And at times it requires basic troubleshooting to get the process started. But there’s a smart way out. You can opt-in for the MonsterInsights AMP add-on and allow the tracking on AMP pages effortlessly, with a couple of clicks.
3. Track CTR’s and views on Google
Want to maintain and manage your E-commerce site’s search results on Google? Opt-in for Google Search Console! Just connect to the console with a Google Analytics account. That way, you don’t have to export any search console information in a spreadsheet file for evaluation. It’s simple to evaluate your SEO rankings in addition to other analytics information.
You can do this by following the simple steps mentioned below:
- Just log in to the Google Analytics account, choose the correct site in the list you wish to link with the Search Console account.
- Evaluate the total impressions, CTR’s and clicks. So all you have to do is add the Focus Keyword or SEO score as a custom measurement to Google Analytics.
4. Go ahead and track the keywords data
Use Google Analytics to navigate to the Acquisition option, and you’ll find the keywords data. From Acquisition, you can move towards Search Console, and then the Queries section. This data will provide you with interesting insights on your users. You get to know how the users locate your website pages online. Also, you understand the significance of your e-commerce web pages to the queries. Furthermore, in the report, you will come across great metrics such as CTR, impressions, and average positions ad clicks.
When you track the SEO outcome in Google Analytics, you have all the crucial insights to optimize your e-commerce site which will automatically enhance your search engine ranks.
Some important insights to know
About 40% of online shoppers start their online shopping experience with an online search. Hence, an e-commerce business that doesn’t concentrate on SEO is losing out a meteor chunk of the customer base. No e-commerce business owner should take this risk. Efficient SEO optimization starts with researching on search volumes, searcher intent, ranks as well as competitor information.
E-commerce business owners also need to have an understanding of SERP’s, developing apt sitemaps, generating high-end meta-tags than their competitors and creating user-friendly URL’s. Many advanced SEO analytics tools can prove helpful. Choose the ones that have the following aspects:
- Ranking trackers
- Keyword planning
- The capacity to track conversions and bounce rates
Do you want to gain new customers for your e-commerce site? If yes, SEO optimization shouldn’t be the only focus area. Paid SEM (Search Engine Marketing) campaigns can give a competitive edge over other market players. Want to be successful here? If yes, you must count on an e-commerce analytics tool that measures the CPC (Cost per click), search volumes, CTR and the average ranking positions. Other than SEM and SEO, email marketing campaigns are instrumental in connecting with new prospects and increasing traffic to e-commerce sites.
To succeed in the e-commerce domain, business owners need to track email performance. They also need to focus on informed campaign strategies that work where it’s significant to count on an apt e-commerce analytic tool to evaluate the source and number of the email subscribers. Over the years, Google Analytics tool has been helping many e-commerce entrepreneurs to boost their site SEO and make profits.