How to Tell If You Need a Social Media Agency
So, maybe you know that in excess of 2 billion people a day access social media sites. You’ve also probably guessed that this is a phenomena that isn’t about to go away. In fact, you know it’s just going to get bigger, and bigger, and – well, you get the idea. Chances are that you, or a member of you family are probably on Facebook, Twitter, Linkedin, or some other social media site. Oh, and your competitors are using social media to hype their products or services. But, this is a brave new marketing world that you really don’t understand, don’t have the time to study or don’t want to. You have enough to do just running your business. Even the terms they use in describing social media leave you with a headache. But, you know you have to get on it, use it, and take advantage of what it has to offer if you’re going to be in business a couple of years from now. Is it possible you need a social media agency to get a handle on this for you?
They Know the Territory
They’ve been there and done that. They know the media, the sites, the audiences, the trends, probably even what the “next big thing,” is going to be. This is a social media agency’s turf, and it’s a turf with as many pitfalls as opportunities. They know how to work the system and work it to your advantage. They know the best approach to reach your target audience, and what message to reach them with.
The Have the Staff to Do the Job
Any social media agency worth its salt will have a staff devoted to the specific needs of their clients. They have analysts that constantly pour over data to make sure you’re in the right place, at the right time, with the right message. And at least once a month they’ll share this data with you so you can find out what’s working, and what might need to be tweaked. Then they have the account team. You’ll be assigned and account executive who will be your primary contact, and will handle your account on a day-to-day basis. Questions? They will answer them. Latest social media marketing information? You’ll get it. Your account executive will make certain you’re kept up to date and informed. And let’s not forget the creative team. The graphic artists, the copywriters, the public relations specialists. This is the group that’s responsible for making sure that your message gets attention, gets seen, read, and acted upon. If you can’t do all of that, maybe you need a social media agency.
They Know How to Save You Money
Because they do this for a living, they have contacts with all the major social media sites. This allows them to keep on top of any deals they come across, and that will save you money. With literally hundreds of social media sites, this is an ongoing search that only a crack social media agency could possible hope to understand.
They Know How to Save You Time
Time is money. You have neither the time, nor the staff of experts, to possibly handle the ever-evolving social media scene. Changes come swiftly, and on a daily basis. Social media sites that were great for your company yesterday, may not be so great tomorrow. Ditto your message. And what about that new social media site that just popped up? Should you be on it, or not? Change in social media often comes at the speed of light. Can you handle it? If you can’t do all of that, maybe you need a social media agency.
They Have the Tools to Get the Job Done Right
Monitoring and scheduling tools that can be used in posting, researching, and tracking your target audience. Social analytics that can tell you if your social media marketing is having the desired impact, and if your corporate demographic profile is remaining the same, or shifting in the eyes of your customers/potential customers. At no time in the history of marketing have powerful tools like these been available to understand your audience, what it wants, what it doesn’t want, and how to reach them effectively. Can you do all of this?
It’s A Brave New Marketing World Out There
You can either take advantage of the opportunities it offers you, or get steamrolled by the competition. If this is the way you view it, it’s time to hire a social media agency. And there’s no better time than right now!