The use of mobile devices for Internet browsing has surpassed the desktop Internet traffic with a huge margin. So, almost all website owners resort to responsive design for a number of perks, such as an effortless modification of the site or its pages, cost-effectiveness (just one site for all the devices), meeting the norms of Google SEO, CMS integration, platforms and framework support, complete elimination of the content duplication problem, increasing traffic to site from small screens, and more business opportunities
The demand for responsive websites is increasing by leaps and bounds with each passing day. There is a tremendous pressure on web developers to create all-inclusive, professional, and responsive websites in bulk for their clients. On the other hand, creating a responsive design is not a child’s play. It demands a great amount of consideration, critical thinking, and homework from developers. So, they make silly mistakes while creating responsive websites. Just have a look at some key mistakes and strategies to avoid them successfully. Let’s begin the voyage.
1. Your Website is slow:
The loading speed of a website or its pages matters a lot in web-based business. Tech-savvy people expect websites to load quickly on devices. They will leave a slow loading website instantly and switch to its alternative that loads fast on their devices in a few seconds. Slow websites are humiliated with a lower ranking in Google’s SERP. It means that owners of those websites will have a lite traffic, fewer business opportunities, and more negative impressions from web visitors.
Solution:
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Use clean code while creating websites or its pages,
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Keep your site’s design simple, straightforward, and uncluttered,
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Use only a few addons &
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Compress website files and images. This will make your site lightweight and help it load faster on all devices.
2. To link your website with a Non-mobile friendly site
Several entrepreneurs link their websites to other sites to help people find the required information, products, services easily and quickly. But, if you link your website with non-responsive websites, then visitors will not be able to visit those sites on mobile devices. It may cause dissatisfaction among your audience, causing a significant amount of loss to your web-based business.
Solution:
Before linking websites to your site, check their mobile responsiveness at least 2 times and make sure that they perform uniformly on all applications and devices.
3. Inappropriate CTA buttons
If customers are not clicking on your products, services, newsletters, etc, then check the CTA buttons on your website. Call to Action buttons trigger attention and encourage visitors to take various actions. Mediocre CTA buttons affect the usability of your website negatively and you get only a little business opportunity.
Solution:
Depending on your specific business needs and customer’s preference, you should design perfect CTA buttons. Take care of their sizes, colors, and positions too. A compelling CTA button placed at the right location on your website can help you to convert more visitors into leads easily and effortlessly.
4. Lengthy Content
Content is king on the WWW. So, website owners use to flood their sites with useful content to attract more visitors and create leads one after another. However, when you adopt a responsive design, this approach may not work. Mobile devices have limited space for content display. So, if your website has long content, users will have to scroll the page up and down to read it properly. Many visitors dislike this. It is also possible that some portions of your lengthy content may seem invisible on mobile devices.
Keep the content length precise. Try to explain the whole things within a few words. Place the important information on the top position of the page so that visitors can easily grasp them in a few minutes. A well-written and customer-centric content can go viral on the web (depending on your content optimization skills) and give you its business benefits.
5. Navigation issues
The small size of the mobile interface cause navigation issues on mobile devices on a number of occasions. A website with numerous design elements may seem cluttered on mobile handsets and visitors will find it difficult to navigate all sections of the website smoothly. If they face problems in navigation, they get frustrated and leave your site immediately.
Solution:
Keep your website design simple straightforward. Use necessary elements only that are helpful for the growth of your web-based business. This will solve most of the navigation issues on your website. Just use breadcrumb navigation to facilitate visitors roam across your site smoothly.
6. Avoiding A/B Testing
A/B testing is a process in which webmasters compare 2 or more versions of a site and check which version of the website is more appealing for the targeted audience and has potential to contribute to the lead generation process. Most of the website owners don’t do A/B testing on their sites. This is a huge mistake that can affect the prospect of business you are likely to generate in the future.
Solution:
Do A/B testing on your website and make the required changes for more leads and sales.
7. Use of Unoptimized Images
Images are important parts of modern websites. It helps entrepreneurs, website admins/owners, and companies to allure visitors and let them understand the text content easily and quickly. But using too many unoptimized images will affect your site negatively and cause many problems, such as slow loading of your website or its pages, unclear display of images on mobile devices, etc.
Solution:
When you opt for a responsive design, implement image optimization fully. Just photoshoot your images, choose the right image framework or format, compress them into smaller files. Use them on your site with appropriate ALT attributes. This will help mobile visitors to access your site’s image content easily on mobile devices and take the further action accordingly.
Final Words:
Responsive web design the backbone of today’s web-based business. A responsive website can fetch more traffic and business chances for its owners compared to a non-responsive site. These are some silly mistakes made by web developers and designers while creating responsive designs. Just avoid them and get ready to dominate the WWW.
This article is written by Brandon Graves, a pioneer digital marketing expert with expertise in HTML to WordPress conversion, and PSD to WordPress conversion. With useful tips and suggestions on latest tech-happenings, he aims to help corporate, faculties, marketing managers, CEOs get their ultimate business goals. Just follow him on Google Plus to get his updates instantly.
