Whether you are running a retail business or work in a huge e-commerce business, increasing online sales is the dream of every businessman. Fortunately, there are dozens of tactics and strategies, which have the ability to make more and effective online sales.
Some of these strategies include content marketing, social media marketing, influencer marketing, image optimization and many more. These strategies help the business owners to sell the product online. So, let’s have a look at the 5 best ways to increase online traffic for e-commerce business:
Table of Content:
- Write Detailed Product Descriptions
- Invest in Quality Product Images
- Promote Products Through Social Media
- Use Dynamic Remarketing
- Conversion Funnel Optimization
Write Detailed Product Descriptions
For any e-commerce site, the description of a product or service plays a crucial role. Every customer will purchase a product after reading its detailed description. If the text of the description is boring, passionless and uninteresting, then the chances of selling such a product tend to zero.
Therefore, it is necessary to pay the closest attention to the texts or descriptions. You do not only list the characteristics of the product but also describe it so that the visitor wants to buy such a very necessary and beautiful thing. In the description, it is beneficial to add the benefits of the product, describe how to use it and how this product can improve the life of a potential buyer. Make sure the description is unique, interesting and relevant.
An emotional and well-structured description of the product will make it desirable for the customer. If the texts of the descriptions are composed correctly, then the likelihood of the appearance and high positioning of the site in search engines grows many times that means sales.
Invest in Quality Product Images
Visualization is an effective way to find the key to the heart of customers and increase the profits of the online store. Adding high-quality product images can increase conversion rates. Optimizing your images help visitors create a more detailed picture of the product and gain a positive experience. Images are more effective than words as they are more interesting and attract more attention. If the images on the site are high qualitative and attractive, then the chances of buying a product are greatly increased.
This concludes that a good appearance of products is an important factor. No matter what you sell, include high-quality images of your products. This is one of the most effective forms of marketing like in commercials, in just a couple of minutes, you can talk about a product, submit its review, answer all questions that a consumer may have and so on.
Promote Products Through Social Media
In social networks, you can stock up on traffic through targeted advertising. The online store and the information portal can also be promoted in your groups and pages on social networks by announcing the news, promotions and other materials useful to the target audience with a proposal to go to read more on the site.
Moreover, you need to develop special regulations with KPI for reviews, response and, monitoring to work on social networks. In order to increase conversion in the online store, you need to carefully study your customers, analyze and remove all unnecessary items from the online store, reduce the loading time of the site and increase the speed of shopping.
By using specific hashtags, adding a profile picture, writing unique, colorful descriptions about the company, tracking users’ actions, organizing various contests and others, traffic will seriously increase in your E-Commerce business.
Use Dynamic Remarketing
Dynamic remarketing involves displaying contextual ads to users of search engines who visited your site. At the same time, you can demonstrate products to the failed customers from the category that they were interested in on your site. This tactic allows you to show ads to an audience that is interested in a particular product.
To use dynamic remarketing, you need to log in to your Ad word account and add a remarketing tag to your site. After that, visitors will automatically be included in the remarketing list. An audience on the list will see your ads when they visit sites on the Google Display Network.
To use this tool effectively, pay special attention to creating remarketing lists. Carefully consider creating rules for listing visitors. To involve the most promising users in the remarketing scenario, specify in the rules that the list should include a client who has visited at least three pages of the site. In this case, one of the pages should be devoted to a specific product. Do not include in the remarketing list the users who bought from you. Use other methods to resell this category of customers.
Conversion Funnel Optimization
The conversion funnel can be optimized in dozens of ways. In this case, it is about reducing the number of buyer actions that he performs from the moment of landing on the site to the payment of the goods.
Some online stores allow you to place an order only after registration. This step is not critical for the seller, so it can be safely excluded from the purchase process. As an option, you can consider authorization using an account on social networks. If you want to receive the customer’s email address at any cost, give him a coupon after payment. Naturally, you will send the link code to the Email entered in a special field.
To understand how to optimize your conversion funnel for your e-commerce site, use the Google Analytics Goal Map. This will allow you to understand at what stage in the buying process you lose the most customers.
Pay attention to the pages from which users exit the purchase process. Perhaps potential customers do not like your offer? Maybe they lack information? How about a nice bonus? Perform split testing. Publish the promise of free delivery, customer reviews, and warranty information on problem pages. Choose the most effective option to evaluate optimization.
Implementation of the proposed plan will allow you to get the effect immediately. A more serious option for receiving traffic and subsequently customers are links to blogs and articles.
In addition, funny pictures, popular memes, professional humor, all this is interesting to your target audience and improves your mood. With the help of specialists of any best seo company, you can without any doubt increase the traffic of your online store.
Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, One of the best SEO Company in Australia providing SEO services and Web design services. She’s hardworking, competent and trustworthy. Her role within the company is to design websites. In her spare time, she loves to read, cook and watch movies.