The first impression of anything leaves a strong mark on the customers, and you never get a second chance to change the first. And since the first impression of any business is based exclusively on their website. So, redesigning your website should be your topmost consideration.
Web designing shouldn’t be taken lightly, it takes a great deal of efforts, though, time and money ultimately. But one thing to be very clear on is that you don’t necessarily need to change every element of graphics and branding design elements. Your website is of utmost importance to create an impression of your business.
Here are the top nine reasons why you should redesign your business website.
Your website isn’t responsive
Mobile internet usage has definitely taken over the market while desktop seems like an old tale now. So, if your site doesn’t work well on the smartphones then you are alienating hundreds of users. When people open a website, they have a lot of expectations. They want to move from one page to another in just a touch, find the information they are seeking for instantly, they look for the short videos they need information on and don’t wish to download bundles of information. They probably won’t wait to go home and open the desktop to access your website. So, a responsive website has become a necessity these days.
More control updating your content & website
Fresh content and updated website are the key elements in making your website successful. When you redesign your website, you have the access to use an easy to use CMS that provides to make prompt updates you need for your site. With greater power over marketing content updates means you can post marketing content and campaigns rapidly where you don’t need to wait for tech support.
There is no global rule on how frequently you should go for a redesign but a good rule of thumb is that at least 2-3 years. If it has been longer than that you should go for a refresh now. According to research, you only get a few seconds to obtain the attention of the visitors. So, in order to obtain their attention, your site design should be latest having a clean layout with a modern look which caters both mobile as well as desktop interfaces.
Not SEO Friendly
This reason alone is enough to redesign your website. Search engine algorithms have changed. So, if you think your website ranking has come down, it’s a signal that your site needs an update. Various old sites were built without keeping SEO in mind. This will bring an opportunity to rebuild your marketing strategy as well as creating quality content. So, you must make sure that you are being found on search engines.
Poor User Experience
Analytics should be on the core in your web design strategy. You should know how many people are visiting your website, where they are from and how long do, they stay and where they are going when they leave your page. By knowing this analytics, will help you know what your users look for, what becomes a hindrance and what you should come up with in order to gain the traffic. Apart from that, you should also be aware of the do’s and don’ts of user experience design. You should keep a core focus on user-experience and redesign your site. A site which is easy to use will keep on bringing the users back.
Visitors are highly annoyed by the poor performance of your website. Mediocre load times and broken functionalities will drive away the visitors. If the site takes time and brings forward disturbances while they are trying to accomplish what they have come for. They will feel agitated in visiting your website next time. And because Fixing has always been a complicated process so instead you should build something new. And go with the redesigning of your website.
Change in Brand’s Message
Make sure that your website reflects the current status of your business. Your website is your most important business asset. Businesses frequently change their goals with time and in case you have, you should take an overall look of your website, and if the outlook of your website doesn’t align with your brand’s message, its high time that you should go for good website design services.
Use of outdated technology
The technology you make use of is utmost important. If your site still uses Flash then it’s a high time you should go for a redesign because not only iPhone and iPad but even Google cannot read it, which makes the SEO, a nightmare. Not merely does it destroy SEO but also user experience. Upgrading or you can say updating your website with the latest plugins and technology will aid in better and efficient performance of your website. Hence, facilitating an improved user experience for your site visitors. Therefore, you should immediately opt for a redesign.
One of the biggest concerns of today’s world is undoubtedly cyber security. Any small-scale business or entrepreneur’s website is as vulnerable to hacking and viruses as much as huge businesses. So, you need to be cautious. If you haven’t updated your website in a while or years ago then it is the right time to do it because if you do not your business website is at a huge risk of hacking or malware.
All these reasons mentioned above are satisfactory enough for you to consider the website redesign. It is necessary for a business to check for all these reasons every once in a while, on their websites. Also, keep an eye on your competitors for what strategies they opt for their website redesign. Good marketing of the business is an outcome of continuous advancements and improvements which results in bringing increased sales, max ROI and least cost per acquisition. Because a website creates your first impression which is going to last on visitor’s mind for a long period of time.