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Modern Marketing: Why Direct Mail Still Works After All These Years

Modern Marketing: Why Direct Mail Still Works After All These Years

With social media and online pay-per-click, who needs direct mail anymore? Answer: you do. Believe it or not, direct mail still works after all these years. It could be because people still like the personal touch of a physical piece of mail. It could be because there’s less crowding in mailboxes thanks to online marketing. […]