Online technology is rapidly growing. The online shopping trends too, change daily. Thus, the e-commerce domain today is in an ongoing adaptation state, making brands confused about their future course of actions. It is crucial for e-commerce sites to function stably. Hence, they should be able to anticipate market changes using apt data insights, which…
Website Personalization – At the Core of A B2B Digital Campaigns’ Success
Experience is the most fundamental business differentiator and nothing creates a better digital experience than a website that understands your needs and speaks to you 1 on 1. Think about it – you don’t strike the same conversation with every prospect that you meet in person. Why would you then offer a static, generic website…
How To Find The Right SEO Keywords For Your ECommerce Store
How To Find The Right SEO Keywords For Your ECommerce Store License: Creative Commons image source Knowing the best keywords to target is essential to any effective eCommerce SEO strategy. Now that there are more online stores emerging, it has become more challenging to rank well in Google for all relevant keywords. Your online store…
Using Analytics Wisely
Using Analytics Wisely Along with other analytics data sources, Google Analytics offers several valuable report options that make it easier to track traffic to a website and learn where visitors go when they are on the site. Learning how to interpret data from analytics allows you to figure out how to better market the site to those…
How to Manage Your Google Enhanced PPC Campaigns Effectively
Pay Per Click (PPC) is something which most organizations are engaged in these days, no matter how big or small they are. If you invest in these online campaigns, then you must have heard the news that Google is making a transition of Adwords accounts from legacy to enhanced campaigns. The enhanced campaign program has…
Top Tips for Efficiently Auditing Your Website Content
Top Tips for Efficiently Auditing Your Website Content If you write content for your website, you need a strategy in place. Perhaps you had a strategy in place when you started out, including the topics you would post on, the keywords you would use, and the frequency you would write new content. But things can…
