If you take a look around, you will notice that we live in a customer-centric world. In other words, everything revolves around customers and their needs.
Well, if you want to expand your business and attract as many clients as possible, content marketing may be the way to go. After all, content marketing statistics say that 60% of B2C marketers are relying on content marketing strategies in their day-to-day activities.
So, let’s see what content marketing can do for your brand and business.
The Importance of Content Marketing
As we all know, the so-called blogging era saw the biggest rise in content marketing. Of course, the influence of social media has affected content marketing strategies in recent years, as well.
More precisely, as many as 86% of marketers admit that content marketing represents a key strategy for their advertising efforts. Additionally, as many as 91% of them have used some form of content marketing to reach customers.
Experts predict that content marketing will become an industry worth $300 billion in 2019. That is not a coincidence considering that content is the pillar of every good digital marketing strategy. Here are some of the benefits of implementing a content marketing campaign.
The Benefits of Content Marketing
The word “content” can have more than one meaning. It is even a bit vague. For instance, digital marketing gurus often say that good content is a part of SEO, PPC, PR, or inbound marketing. For that reason, it can be hard to define the concept.
Nonetheless, the advantages that result from using well-crafted content are crystal clear.
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Boosts brand visibility
For starters, content marketing can be an excellent tool for improving brand awareness. Remember, the more people know about your brand, the more chances you have of making a sale.
Of course, this is easier said than done in today’s competitive world. Millions of businesses are competing for their place in the sun. So, make sure to invest a lot of effort into creating the content of the highest quality. By doing so, you can promote a product or service in the best way possible.
Who knows, maybe your brand will “go viral” all of a sudden.
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Generates leads
Without a doubt, lead generation is the primary purpose of content marketing strategies. The good news is that 72% of businesses say that content marketing can significantly increase the number of leads.
Lead generation is a delicate process, but high-quality content can improve the results. How?
For starters, clever marketers use all sorts of posts to keep customers interested. No matter if you use podcasts, YouTube videos, blog posts, or social media posts, the idea is to attract the attention of your prospective clients. Content marketing campaigns can help with that.
What’s more, content marketing allows you to personalize the strategy and focus on a specific audience. To clarify, you can target a particular age group, gender, location, profession, and so on. All those things can improve the results of the advertising efforts.
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Increases conversion rates
Once your customers become interested in your website, it is time to seal the deal. Believe it or not, content marketing can be useful in this area as well.
Conversions are the step that follows lead generation. So, it is important to know that content marketing can increase conversion rates up to six times. Increased conversions are the result of all the elements and processes we have already mentioned.
Better brand awareness will drive web traffic and boost user engagement. People who take a look at your brand or product will drive up leads. And, as a result, you will end up with more conversions. The bottom line here is that content marketing will generate more revenue, which is the ultimate goal of any business.
Summary
The importance of content marketing should never be underestimated. There is a reason why digital marketing experts often say that content is king. After all, the benefits of implementing a content marketing strategy can be valuable for any brand or company.
Content marketing campaigns can help you build relationships with your potential clients. By using this long-term strategy, you will cultivate customer loyalty. In other words, you will build a bridge that will connect you with the audience and boost your profits.
