Today, having a mobile-friendly website is important for every business due to increasing number of mobile users. A website which is not optimized for mobile devices fail to cater all types of customers because a major number of traffic on the internet comes from mobile devices. A responsive website adjusts itself to fit different screens available on various devices like desktops, mobiles and tablets. They render well on each and every device. If you opt for e-commerce website development then make sure that you build a responsive website for your business.
What is responsive web design?
Responsive web design is a method that enables to develop a website that automatically scales its elements and content to match the screen size of the device on which it is loaded. So, it makes its elements as wide as the screen it is viewed on. The main goal of responsive design is to enable the end users to view the website content without unnecessary zooming, scrolling or resizing that happens when a site is not optimized for all screens and resolutions.
Apart from this, it also eliminates the need for designing multiple documents for a single page each with specific device configuration. With responsive design, there is no need to design separate pages for mobile devices, desktops, and tablets, only a single page is enough for all of the screen sizes.
Advantages of responsive web design
Today, no ecommerce business can afford to miss a responsive website because it won’t be able to reap higher profits. With a responsive website, a business can reach a large number of the users and earn more customers. Following are some of the advantages that ecommerce businesses get with a responsive website.
Better user experience
Your customers won’t be using one type of device, they will be accessing your online shop from multiple devices. A responsive e-store provides your customers with a consistent and flawless experience across different devices. Providing the best user experience to your users across different devices is the first to win trust of your users. No one wants to visit a website that takes a very long time to load or have pictures that load on mobiles with improper resolution. You need to keep all things right on different devices which is only possible with responsive web design. A bad experience on your site will give your business an impression of being unprofessional. But due to responsive design your image will be positive with no scrolling, zooming or panning to view site content, quicker loading and optimized content for different screens.
SEO gains
SEO or search engine optimization is a technique that companies use to rank a website in the Google search engine results pages. The closer a website is to the top of the results page, the better chances a business has for its website to be seen by potential customers. Responsive design can be helpful for improving SEO ranking because Google prefers websites that are optimized for mobile devices. So, in addition with other SEO factors, responsive design can make a website rank on search results pages.
Flexibility
Once you have a responsive website, it becomes easy for you to make changes easily and quickly because you won’t need to make changes in two or more websites as in case of non-responsive websites. So, you get this flexibility with responsive websites and it’s a huge advantage when it comes to customizing sites according to your business interests. Whether you need a complete overhaul or making some minor tweaks, it is easy with a responsive website as you have to do it once.
Easy to manage
Often businesses, especially the smaller ones, don’t always have time to change or adjust the design of their site. So, usually, they hire developers to make the required changes in the design. With responsive design, they can make certain changes by themselves easily and quickly. Plus, responsive design also makes easy to manage other elements of marketing.
Ready for future
Good websites are solutions for both the present and future. As technology is changing rapidly, only responsive websites will keep up. Such websites meet the requirements of different web browsers, devices and operating systems. Other methods for creating mobile-friendly sites only consider today’s trend and can become obsolete with the change in technology. Although at a time in the future, responsive design may also get replace with something better, but it has a high potential for longevity.
Cost-effective solution
When it comes to updating and maintaining a website with multiple versions it becomes quite expensive both in terms of money and time. If your website has two versions one for desktops and another one for mobile devices, you will find it very expensive to maintain both of the sites. You will have to hire website development company for both of the websites. However, if you have responsive website, then only one version is available and it will cost you less when you want to change or modify the website. Thus, you can save a lot of money by having a single version of your site for all types of devices using responsive web design.
These are some of the advantages that ecommerce businesses can avail with a responsive e-store. All these benefits contribute to the betterment of a website. For instance, a good user interface makes your site more user-friendly that will attract attention of more and more users. Similarly, responsive design makes it possible to access your website from any type of device or web browser, so you get a higher number of visitors. In this way, all the benefits of a responsive design add value to your website and give you the best results. Therefore, to get the best out of your ecommerce website development, make sure that your site is fully responsive and user-friendly. You will be able to sell products due to increased consumer base.
Summing up!
Technology is making everything possible for businesses and providing amazing solutions that add value to businesses. For an ecommerce business its online storefront is where customers can buy products and services as per their preferences. Every online shop tries different methods to increase their sales and expand their customer base. Responsive web design makes an ecommece accessible from all types of devices and browsers irrespective of the screen size and resolution. As a result, it provides the best user experience across devices increasing user engagement. Also, a greater number of peoole will be able to access your e-store that will give a boost to your sales and business. Choose the right ecommerce website development company to build a responsive website for your business.
