User Experience or UX is all about how users experience a product. A website is like a digital product, as well as an app. UX design refers to how users experience your website or app that affects your SEO (search engine optimization) ranking.
If the product provides positive experiences, then that means you have a strong UX design. When your website’s UX is weak, your SEO is ineffective. It is alarming because it means you will not be discoverable on the internet. UX is one of the over 200 algorithm factors that search engines look for, so you land on first-page SERP (search engine results page). SEO, then, should not be overlooked.
With the ever-changing and improving algorithms of Googleand other search engines, poorly designed websites do not cut it like they used to. Overflow in link building strategies and keyword stuffing, and even low-quality content used to overflow on SERP. Not anymore.
Google continually updates its standards in the efforts of finding the best websites that are relevant to users’ queries while giving them the most positive experience as possible. SERP factors are very consumer-oriented, which is good because it means there are fewer cutting corners on SERP and more on creating high-quality content for users. In this system, consumers win because they receive the best and most relevant products that genuinely add value to their lives.
Whilethe website’s UI or User Interface creates the first impression, it is your UX design that determines if you will make that first impression last. Your UX can set how long they dwell, if they come back, and if they convert as consumers.
In today’s socialnomics, users and communities create online content that has a profound influence on businesses and the economy.
You need to amplify your efforts on digital marketing for your website’s success. If you want a successful website, mind your website UX because it can have a positive effect on your SEO performance, increasing your Search Engine Results Page (SERP) ranking.
10 UX Practices to Boost SEO
These are standard SEO strategies that greatly influence UX:
1. Analyze Bounce Rates and Dwell Time
When your content is valuable to your viewers, it lowers your bounce rates because visitors stay longer to consume your content. Providing internal links on your page can contribute to this, along with high-quality content. When you provide internal links and visitors click on them, it lowers bounce rates even more, and increases dwell time.
Avoid common mistakes why users leave your site. Some reasons are the irrelevance of content and keywords, slow loading time, or site errors. So, keep your bounce rates as low as possible. A bounce rate between 26 to 40 percent is perfect. Use the following best practices to improve UX, comply with 508 usability’s, and keep bounce rates to a minimum:
· Useseveral landing pages to place different keywords and key phrases for varying types of visitors.
· Create high-quality content.
· Put relevant keywords that answer search intent or queries.
· Add images and apply alt tags
· Provide a compelling meta description that provides free exposure on SERPand causes people to clickthrough your site.
· Design your website and organize your content well.
· Keep site speed as fast as possible.
· Use responsive themes for a more user-friendly website.
2. In-Depth and High-Quality Content
An outstanding copy would be from 600 words and above. Search engines prefer to search for in-depth content with images, videos, backlinks, and references, and content below 600 words would hardly claim as researched well and of high value.
Not only should your content be in-depth, but it should also include users’ query keywords.
Place keywordsstrategically and seamlessly a handful of times on your page.The keyword location makes a huge difference. If possible, keyword positioning should be at the top of your page. Google Places higher significance on words at the top of a website.
3. Create Compelling Meta Descriptions
Meta descriptions, meta tags, or meta elements are tags in HTML located in the head section of a website’s code. It acts as a content preview of your web page. Consumers trust organic results more than paid ads on SERP, how your website appears on SERP matters as much as landing on it.
Meta tags can successfully compel viewers to click your site, which is an added gauge for search engines that your page is valuable. The more clicks, the higher your authority, exposure, leads generation, and conversion.
Poorly written meta tags do not add value to your website if it fails to attract visitors to click on your site on the SERP. So, write your meta title and description and include one or two keywords in the meta description or tag.
4. Image AltTags and Headings
Image tags or alt tags give details of an image, especially useful if pictures donot load immediately, so the user enjoys a similar UX despite not seeing the image.
Google looks for these image tags and uses them as SERP rating metrics. Headers provide page content structure and improve page readability.
Headings are your site visitors’ guide through your posts. They are also how search engine crawlers understand your website’s intent.
Proper use of headings helps both site visitors and search engines to see what the content is about, so they create a logical hierarchy, organize thoughts, and transform scanning written text into a film.
Again, position your h1 tag close to the top of your website and make sure you have keywords, preferably at the top of the page description. Only use one h1 tag per page. People will understand your page’s primary focus even more, and crawlers can index your site under the right search results categories.
Other headers (h2-h6) should be used to order the rest of the page so visitors can scan content and understand what each section is about. These should be in chronological order, so website readers and assistive devices will accurately reflect the page. You can make use of as many headers as you need, not just for stylistic reasons but for better user experience.
5. SEO-Friendly Web Design
Know the roles of web design In your business’s profitability. It includes good usability, excellent and relevant visual content and elements, a design that fits your niche market, brand awareness and consistency, high engagement, and SEO-friendliness or worthiness. Use focused product names and details, refine menu names, headers, and create high-quality, high-resonating content.
It may seem apparent, but many websites do not have user -friendly website navigation. It impacts UX and SEO adversely.
Regarding navigation menus, review these tips:
· Avoid multi-level or ambiguous menu items
· Make sure your website navigates easily
· Include a menu on all webpages. People will not always land on the homepage
· Make your menu sticky on your desktop site, so it follows as visitors scroll
· Be descriptive but clear where page items lead to
· Attach a search bar to determine what people are looking for on your web
Finally, limit your navigation menu items. It will improve the overall link authority to the website. If your navigation has too many connections, the other websites will find it harder to appear in search results.
When you create the correct navigation menu for your website, Google will not only crawl it but also show your list in the actual search results.
When you see the page search results, they can click on a specific page instead of checking the homepage.
6. Web Designthat is Responsive and Mobile-Friendly
More than 52.2% of the market share comes from mobile phone users, and search engines must start including mobile-friendliness as a staple in its pages to improve its chances for first-page SERP rankings.
Responsive web design is a web page’s ability to automatically adapt and adjust to different screen sizes to provide optimal user experience, regardless of how they access a webpage.
Since more than half of internet users surf or search through their mobile phones, you need to invest in responsive web design, especially since there will be 2.87 billion smartphone users this 2020. Do not miss out on tapping this market through mobile-responsive webpages.
7. No Slowdowns in Page Speed
Page speed is also a significant aspect that determines UX ratings. Page visitors typically decide if they are dwelling a site in about 10 seconds or so. Visitors will not wait for a website that takes too long to load. So, test the current load time of your page. Make adjustments as needed.
Here are some strategies to help improve the loading time of your pages:
· Compress images with software like Kraken.io to compress image sizes to avoid images taking up the bulk of page size (in terms of KB).
· Use lightweight themes because bulky WordPress themes slow down pages. Switch to themes optimized for speed
· Use Lazy Loading for images to boost your site’s loading speed by 50 percent or more
· Employ CDN(Content Delivery Network) to display images and other media on servers that users prefer
8. Use Backlinks or Inbound Linking
Backlinks to your website mean you put valuable content that is valuable enough for users to click through and share.
It boosts SEO performance by signaling search engines that the page is reliable and adds value to consumers’ search intent. Backlinks are strongly linked to higher SERP rankings.
Focus on content formats that do best in backlinks and create content with a “hook”or an angle, data point, or something controversial that will encourage people to link to you naturally.
Improving your site’s (UX) user experience can help with your SEO. People are more likely to share and connect to the user-friendly websites. So, if your site’s hard to use, has annoying pop-ups and ads, and comes with broken links, users will not likely link to it.
9. Crawling or Indexing Pages
Block pages on your website that you donot want search engines to crawl or index. Such pages could be pages that do not add value to the content, like server-side scripts. Such web pages could even be pages you use to check your projects when you build the new website.
Do not expose these pages to search engine bots. You could run into redundant content issues with search engines and reduce the quality of your website’s actual content. These could impact your website’s SERP ranking.
The best way to prevent search engine bots from indexing your web pages is to use a robots.txt file. If you have a segment on your website used as a testing environment, make it password-protected or, even better, use a local web development platform like XAMPP or WampServer.
10. Top-Notch Quality
For your content to be of high value, it must be readable and understandable. It needs to engage your audience and cause users to dwell on your website.
A website or app’s physical design opens opportunities for interaction, but by regularly providing high-quality content, you build a relationship with your customers.
Keep creating high-quality content consistently. With changing and dynamic content, comes higher crawling frequency by search engines as well.Publishing original, valuable content helps your web pages gain higher SEO ranking.
Your content marketing strategies need to be on point every time. Whether you are creating a blog, running a social media, or posting images or videos, always make it a point to create quality content. There are no cutting corners to this, and you need to make it a standard for all creators and contributors on your site.
Conclusion: UX is Crucial for Good SEO
By integrating the benefits and strengths of SEO and UX, it not only increases your ranking but provides your users with excellent service. Your website’s ultimate goal is to serve people. So, if you want strong SEO rankings and a better website, employ better UX tactics. Be committed to staying fresh and relevant with smart and accurate marketing tools that leverage your website UX capacity.
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