Having a website or creating a Facebook page for your online presence is not enough these days to boost your online presence. While it is still essential to have your website and build your social media pages, creating an account is not just enough.
As the number of active users on the internet continues to grow, giving you a broader opportunity to reach and connect to many people. There are over 4.57 billion internet users at the start of second quarter this year, and about 3.8 billion users active in social media. Given these numbers, you have a vast chance of targeting your audience.
However, these numbers also mean that competition is getting tougher each day. Companies and brands are also trying to tap their audience and get their voices online.
To combat competition, you need more than just a website or social media page. Coupled with the skills that you should have as a digital marketer, you need strategies to help boost your online presence. How to do it? Here are ten ways to help you improve your presence online.
Ways To Help Boost Your Online Presence
1. Redefine Your Goals
When you first created your business or started to venture on your online presence, you have created specific goals to help you achieve your business objectives. As time goes by and your analytics are in, you must always revisit your goals if it needs to be adjusted. Visiting your goals and adjusting your objectives can help you target your preferred audience better and deliver more relevant content.
2. Stay Active Online
Social media is an avenue to have an online presence. However, just creating a social profile does not guarantee to help improve your presence online. It would help if you stayed active to do so.
You need to post consistently, post relevant information in your profiles, and engage with your followers. It is essential also to join in conversations, answer comments, and mentions. It would be best if you know when your audience is active so you can create a more engaging post and answer their queries in real-time.
3. Segment Your Email List
Email marketing is one of the oldest strategies in digital marketing and in building an online presence. However, it is still one of the most effective. According to studies, email marketing always gives the best ROI at about440%.
Your email marketing efforts can also help build your online presence. You can do this by creating an email list and doing segmentation.
Try to engage with those on your list, at least every month, at least. This strategy will help you establish a connection with your audience. As you do this, create great content and valuable information to your readers. There should also be a call-to-action (CTA) that will lead them to your website and your social media channels.
It is vital to make sure that if you include a blog, an article, or any valuable information in your content, your audience can easily share it on their social media profiles.
4. Level Up Your SEO Game
Still, one of the best ways to build your online presence organically aside from social media is SEO or search engine optimization.
However, to have SEO work for your advantage, you need to make sure you step up your SEO game. Level up your keyword research, make sure to include internal and external links, add relevant information, and create valuable content. Since SEO primarily works with content, make sure your materials match your target audience’s search queries and preferences.
Aside from this, you also have to optimize your technical SEO by ensuring that your site is set up correctly. Your site should also be easy to navigate and loads quickly. An average user only spends 3 seconds waiting for a website to load before abandoning it and moving on to the next site.
If you have a physical store, it would be best also to leverage on Local SEO that will surely help gain your store an online presence.
5. Leverage On The Right Platform
While it is exciting to create a profile in all social media platforms available these days, it would not be the wisest decision you can make for your business. Not all social media platforms were created equal, and some may give you the most favorable results, while others may not.
Using all of the platforms will only exhaust your efforts, time, and resources. So, depending on your audience, brand, and goals, choose the right platform for your business. It will be essential to make your online presence a success.
6. Offer Valuable Content
Gone are the days when all you have to do to rank in search engine is to add a link in your content with check if you are offering something informative or valuable to your readers.
These days, search engines like Google, check on how valuable your content is and if it provides informational value to your audience. Your content should also be reliable, relevant, and authoritative. Research and related links should even back it up.
7. Work With Analytics
Technology has made it possible for many businesses to know how they are doing in their online marketing efforts.
Take advantage of these numbers that help you gauge whether your marketing efforts are doing well or not. You can even have a clear idea of who your real audience is. Web analytics, as well as social media analytics, can provide you with your customers’ insight like their age, gender, location, and even preferences. You’ll also know the usual time they visit your site and the intent for being on your channels.
Gaining access to these data will help you plan and help you build your next step in your online marketing efforts to improve your online presence.
8. Learn From Your Competitors
Your competitors can be the greatest ally in your digital marketing efforts. By looking and studying at their strategies, you’ll have an idea of whether it is or is not a good strategy for your business.
You can also check on what area they are missing that you can turn as your strongest asset. Provide your customers with what they are not getting from your competitors. Doing this will also give you an idea of what content to offer that will address your customers’ needs. Research on your competitors’ marketing strategies, but make sure that you do not copy them.
9. Establish Relationship With Your Audience
Besides paying customers, what you want to develop is a deep relationship with your audience through your promotional activities. This method will also turn them into your loyal consumers.
When customers start to trust you and develop a relationship with you, they will be a great way to boost your online presence. They can recommend you to their family and friends, share what you post on their social media profiles, and help market your brand or products. According to studies, users who have established relationships with the products that they use see it as an extension of themselves.
10. Have A Mobile-Friendly Website
People are now on mobile. They do not only use mobile devices or a smartphone to communicate with their family and friends. Most use their mobile devices to access social media pages and websites. According to a study, 57% of web traffics these days come from mobile devices.
This reason is why it essential that you have to be thinking mobile-first when creating a new website. Should you not optimize your site for mobile devices, your audience will likely abandon your website and move on to your competitors.
As the number of people online continues to grow each day, so does the competition in your business, making it hard for companies to build their online presence quickly. However, if you exert additional time, effort, and resources to make your brand known online, it will boost your online presence, help you grow your brand, and successfully establish your name with your audience.
MaricarMorga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.